About Gem

Placeholder copy — Gem to edit.

I'm Gem — creator, mum, and the woman behind @itsme.gemc and @itsgemc. I talk about PMOS (formerly PCOS), perimenopause, Korean skincare and skin treatments, because nobody gave me the straight answers when I needed them.

LUSTRE is the magazine I wanted: beautiful like a glossy, honest like a best friend, and useful at every budget. We read the studies so you don't have to, and every edit comes at three price points.

Our promise

• Every paid, gifted or affiliate relationship is disclosed.
• Brands never approve our verdicts.
• Health content is general information, reviewed and sourced — never a substitute for your GP.